Case Studies

Transforming the Trotting Sport Experience with Trotting360

Background

The team at Trotting360 identified that new visitors to the trotting track often had many questions, leading to uncertainty and potential barriers to engagement. Recognizing an opportunity to improve the customer journey, the team embarked on an initiative to transform the visitor experience.

Approach

Trotting360 took a multi-pronged approach to this challenge:

Streamlining the Ticketing Process: We developed a user-friendly online system that made buying tickets quick and hassle-free. Enhancing Information Provision: We curated a comprehensive resource hub, providing new and existing visitors with all the information they needed about the sport, the venues, and the events.

Improving Race Day Experience: By ensuring easy access to the venue and providing real-time information, we created a more enjoyable and stress-free race day experience for visitors.

Harnessing Visitor Insights: We implemented data collection and analysis strategies to understand visitor behavior better, thereby enabling continuous improvement of our services.

Encouraging Repeat Visits: Through various promotions and personalized communication, we fostered deeper engagement and encouraged repeat visitation.

Results

Our innovative approach led to significant improvements in the visitor experience. The streamlined ticketing process reduced purchasing time and increased the number of pre-purchased tickets. Our information hub became a go-to resource for visitors, improving their understanding and appreciation of the sport. On race days, visitors reported greater satisfaction with their experience and the ease of access to the venue. Furthermore, our data-driven strategies provided valuable insights for improving our services and helped us increase the number of repeat visitors.

This case study demonstrates how Trotting360 can harness the power of digital innovation and customer-centric strategies to transform the visitor experience in the trotting sport, driving engagement and growth.